About us

Smartworld is a joint venture between Etisalat and Dubai South. The company's growth is driven by the clear vision of being the top-of-the-league digital smart service provider to enable a futuristic digital economic growth.

Established in 2008, Smartworld works closely with government entities, telecommunication operators, SMEs and large enterprises delivering them unique value using its state of the art next gen infrastructure, efficient processes and a top notch team.

Our History

Why to Choose Us?

Next Generation World Class Infrastructure: Using the "best of breed" innovative technologies that guarantee customers access to premium products and services which are highly scalable, energy efficient, at an optimal cost.

World Class Team: Highly experienced professionals with in depth business and technical knowledge across various industry verticals.

Efficient Processes: We developed our products and services by adopting internationally proven systems and processes and aligning them with industry standards and "best of breed" practices. This provides our customers with the optimum mix of high productivity and cost effectiveness combined with the freedom to focus on their core business.

Customer Centric Services: Every organization has unique requirements based on their particular operational and business needs. Smartworld's value-added services are modular and scalable to suit the clients' particular requirements which change dynamically over the lifecycle of their business, enabling them to meet present and future business challenges.

Responsive Customer Care: All our products and services are backed up by a rigorous customer satisfaction and feedback program, that are governed by quality accreditations and proven customer care methodologies, this ensuring that customer's interaction and experience with Smartworld is of the highest standards and our service meets customer's expectation every time.

Vision & Mission

Our mission is to plan, implement and operate technologies, which support digital transformation and enable smart solutions.

Enabling a digitally competitive Middle-East and Africa.

Leadership Team

Dr. Saeed Al Dhaheri


Abdulqader Obaid Ali

Chief Executive Officer

Abdelrahman Almulla

Board Member

SVP - Regulatory Affairs


Ahmed Al Awadi

Board Member

Group Chief Procurement Officer


Saeed Al Zarouni

Board Member

SVP - Mobile Network


Tahnoon Saif

Board Member

VP - Aviation

Dubai South

Value Proposition

For GCC/MEA organizations, which contribute to infrastructural and economic developments in the region, and are keen to leverage growing digital opportunities, Smartworld offers contextually-aligned digital planning, implementation and operation services & solutions, which improve cost-line, accelerate growth and transform business models.


We continuously aim to excel at the things we take on on behalf of our clients


We take pride in delivering successful technology which helps our clients grow


We bring the highest level of professionalism in everything we do


We encourage and reward top performers on collaboration and clients delivery


We take timely decisions and actions to drive progress in all parts or our business


We all maintain a high level of accountability in each task we are mandated to achieve